Pricing calculator
Calculate a target selling price from product cost, shipping, marketplace fees, ad cost, and desired net profit margin.
Enter the product once and compare estimated profit on Amazon, Etsy, Shopify, and TikTok Shop side by side.
Target price = fixed costs / (1 - fee rate - target margin).
The formula assumes percentage fees are charged on the final selling price.
This calculator uses a simplified margin model. Real pricing should also consider demand, competitors, refunds, taxes, and channel rules. Last config update: 2026-07-06.
Reference links
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Use Product Pricing Calculator for Ecommerce Sellers before listing, reordering, or launching ads. Start with conservative costs, then test how price and fees change profit.
Product Pricing Calculator for Ecommerce Sellers follows a simple seller economics model: revenue minus product cost, shipping, platform fees, payment fees, advertising, and other order-level costs.
A seller can enter a target price, product cost, shipping cost, and fee rate, then compare profit margin before deciding whether the item deserves more research.
The most common issue is treating marketplace revenue as profit. Product Pricing Calculator for Ecommerce Sellers helps expose hidden costs before they become expensive inventory mistakes.
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Use a target margin formula to set ecommerce prices after costs, fees, shipping, and ads.
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Learn how to set product prices from cost, fees, target margin, and market positioning instead of guessing from competitors.
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Find the selling price where an ecommerce product stops losing money after costs and fees.
Because percentage fees and margin both take a share of selling price. High target margins require more price headroom.
Include ad cost when you want a first-order net price. Leave it at 0 for organic or wholesale pricing checks.
Start with product cost, shipping, fixed fees, ad cost, and percentage marketplace fees, then solve for the selling price that leaves your target net margin.
It depends on category and traffic cost. Many sellers test 15% to 30% as a planning range, then stress-test with higher ad cost, returns, and discounts.
Margin
Calculate net profit margin and net profit after COGS, shipping, platform fees, payment fees, ads, returns, and overhead.
Ads
Find the ad ROAS needed to break even after product cost, shipping, fees, and contribution margin.
Shipping
Estimate shipping cost per order with postage, packaging, handling, insurance, surcharges, and free-shipping recovery.
Comparison
Compare profit, fees, margin, and break-even price across Amazon, Etsy, Shopify, and TikTok Shop with one product model.