Pricing calculator
Calculate a target selling price from product cost, shipping, fees, ad cost, and desired profit margin.
Use this when sourcing a new product or checking whether a target margin is realistic.
Target price
$36.67
Net profit
$9.17
Net margin
25%
Platform/payment fees
$5.50
Target price = fixed costs / (1 - fee rate - target margin).
The formula assumes percentage fees are charged on the final selling price.
This calculator uses a simplified margin model. Real pricing should also consider demand, competitors, refunds, taxes, and channel rules. Last config update: 2026-07-06.
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Use Product Pricing Calculator before listing, reordering, or launching ads. Start with conservative costs, then test how price and fees change profit.
Product Pricing Calculator follows a simple seller economics model: revenue minus product cost, shipping, platform fees, payment fees, advertising, and other order-level costs.
A seller can enter a target price, product cost, shipping cost, and fee rate, then compare profit margin before deciding whether the item deserves more research.
The most common issue is treating marketplace revenue as profit. Product Pricing Calculator helps expose hidden costs before they become expensive inventory mistakes.
Because percentage fees and margin both take a share of selling price. High target margins require more price headroom.
Include ad cost when you want a first-order net price. Leave it at 0 for organic or wholesale pricing checks.