Shopify 运费定价：包邮也要保住利润

Free shipping can improve conversion, but the cost must be recovered through product price, minimum order value, or margin. Treat it as a pricing decision, not a marketing slogan.

Include postage, packaging, handling time, insurance, and replacement allowance when estimating per-order shipping cost.

You can recover shipping by raising the product price, setting a free-shipping threshold, charging partial shipping, or bundling products to improve average order value.

The best option depends on category expectations. Some buyers expect free shipping; others accept transparent shipping charges for heavy or custom items.

Calculate margin before and after shipping. If free shipping pushes a product below your minimum margin, test a bundle or threshold before cutting profit.

Use the shipping calculator to compare light, medium, and heavy package scenarios.